A.H. Beard unveils ground-breaking sustainable sleep range

A.H. Beard unveils ground-breaking sustainable sleep range article image

Australian company A.H. Beard has launched a ground-breaking new range of fully sustainable bedding and sleep products, with ambitious plans to export them globally.

The family-owned business with over 120 years’ experience crafting premium sleep products, will focus on China, Hong Kong, New Zealand, SE Asia and the US with its new “Origins” fully recyclable sleep range.

“We are proud to lead the way in developing Australia’s first truly circular sustainable sleep range,” said A.H. Beard CEO Tony Pearsonat a special virtual launch yesterday.

“A.H. Beard has always been a driving force behind mattress recycling in Australia and we couldn’t rest until we had created Australia’s first truly sustainable and fully recyclable mattresses.

“Our hope is to inspire others to join us in creating mattresses that are as good for your sleep as they are for people and the planet.”

International and domestic business growth

The launch of the Origins range will play a significant role in A.H. Beard’s growth over the next five years domestically and internationally including significant increases to its export channel, predominantly in SE Asia, which will see an additional 48 A.H. Beard stores open.

Despite soaring prices and chronic labour shortages due mainly to the pandemic, A.H. Beard has managed to minimise any price rises.

“The main drivers have been increases in costs of raw materials and componentry and added cost due to transport and shipping,” Mr Pearson told Dynamic Export.

“If those costs stabilise, any further dramatic cost increases could be avoided.

“Regarding labour shortages, the short-term concern is the related capacity constraints on our facilities, while demand remains extremely high.

“This will have an impact on the ability to service the consumer, as opposed to direct cost implications. Any extended period of labour shortage could lead to inflationary pressures.”

On a mission to educate the world

Mr Pearson said A.H. Beard wants to be known globally as “much more than just a bedding manufacturer.”

“We want to be a creator of community wellbeing and are committed to becoming the most sustainable and ethical business across all our operations, he said.

“Our team is on a mission to educate the world on the benefits of premium sustainable sleep.”

Non-recyclable, one-size-fits-all, and imported mattresses currently make up 32% of the mattress market in Australia and contribute to more than 1 million mattresses going to landfill every year.

Partnering with like-minded businesses

For many years the company has had a long-term goal to provide a high quality, hand-crafted, healthy and sustainable solution to this problem.

A.H. Beard has partnered with like-minded businesses who are committed to sustainable sources and practices and using Australian growers and suppliers wherever possible to support local jobs and communities.

Wool sourced for Origins mattresses comes from Australian farms such as Cloven Hills in Victoria, where sheep are farmed to the highest environmental and ethical standards.

A.H. Beard is part of the platform known as Recycle My Mattress which is administered by the Australian Bedding Stewardship Council (ABSC). This group of key industry stakeholders facilitates a collaborative approach to address environmentally and ethically sound solutions for recycling of both input materials and finished products at end-of-life.

Highlighting Australian craftsmanship and innovation

The ABSC acknowledges the pivotal contribution that the A.H Beard Origins is making to move towards a circular economy and a more sustainable future for the industry.

As a fifth-generation local manufacturer of premium sleep products, A.H. Beard is on a mission to highlight local craftsmanship and innovation as more Australian consumers choose high quality, premium locally made products.

Each Origins mattress is hand-made in Australia by a team of highly skilled and experienced craftspeople – a process that cannot be automated.

A.H. Beard will seek to bring back to Australia the local manufacturing of componentry to avoid increasing importing costs and ensure local skillsets are continuously developed.

Locally sourced materials

A.H. Beard Origins mattresses are made using the finest locally sourced wool fibres, fabrics milled from organic cotton and Tencel – a super soft fibre made from the pulp of sustainably grown eucalypts, and the world’s first 100% recyclable pocket spring support system.

Each mattress is constructed without foam and glue, allowing it to be disassembled and the various components separated for recycling at end of life, so they can go on to live other useful lives.

And as many manufacturers turn their back on the high cost of local labour, A.H. Beard will continue to invest in the local labour force.

With a current workforce of over 400 people, across six manufacturing facilities nationwide, A.H. Beard will embark on a skill-set development of its manufacturing employees.

The Origins range is largely handmade, which in-turn creates a more sustainable workforce.

Accordingly, with the launch of the new Origins range, the company expects its workforce growth to be in line with its forecasted revenue growth.

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