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Exporters thinking of entering an overseas market need to do their homework. Everything from product packaging to the way it is...

Survey this, survey that, are you sure about the result? As a marketer, I'm interested in opinion surveys but for the uninitiated they...

A value proposition is just one way of communicating how a business differs from the competition. When considering a business value...

"If there's a mistake to be made, we've made it," Helen Armstrong, co-owner of Apsley and Company, says. It's not a statement one would...

In recent times there has been a considerable debate and discussion on free trade. People are questioning whether the bilateral trade...

Africa's combined consumer spending of US$860 billion in 2008 will grow to more than US$1.4 trillion in 2020, according to the McKinsey...

At the time of writing, the trade results for the June 2010 quarter show Australia's balance of payments deficit at its smallest since...

Is the meat pie Australia's national food? Considering the strength of our wheat and dairy sectors, the flour and butter in the pastry...

Recently it was pointed out to me that the trade budget in Australia is about equivalent to buying a decent-sized tank for the armed...

When you want to tap into bigger markets overseas how do you set about identifying what the real opportunities are? One of the most...

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