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Stuart Anderson, Director of Manufacturing and Supply at AstraZeneca Australia, takes Dynamic Export through the pharmaceutical company’s experience of exporting overseas and valuable lessons that small exporters can learn from.

Women In Global Business (WIGB) will soon start a mentoring program for women who are interested in exporting overseas.

How should businesses be engaging with social media and, more importantly, how much?

Once implemented, the NBN has the potential to change the way rural exporters do business by helping to eliminate the challenges and barriers of distance.

The internet opens up so many more opportunities for export businesses to reach a larger audience through online promotion, the question is raised, how do you even start competing with the many other export websites and companies out there? The answer is Search Engine Optimisation.

A brand is essentially a promise of value to customers. Building a strong company brand leads to awareness, recognition and trust in the product or service provided, which in turn generates increased leads and sales.

Australia and Malaysia have recently negotiated a new Free Trade Agreement, which is expected to come into force in 2013 after ratification by both countries.

With constant changes in the ways we do business, how do you stay on top of the ever advancing landscape?

The development of online retail and trading has changed the way small and regional businesses sell their products.

Growth in China and India is slowing to below trend, the latest OECD composite leading indicators have shown.

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