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Promoting Aussie Made logo to the world

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The federal government has delivered on its election promise to further promote the Australian Made logo in overseas markets.

A $5 million grant has been allocated to extend the international reach of the Australian Made logo.

The funds will be provided over four years to the Australian Made Campaign Limited (AMCL), which administers the logo.

“The gold kangaroo on a green triangle is an instantly recognised and trusted symbol of quality,” says Industry Minister Karen Andrews.

“The Australian Made logo is used by more than 2,800 businesses, is universally recognised by Australian consumers and is a central element of the Government’s mandatory food labelling laws.

“We want to increase the impact of this trusted symbol overseas so Australian exporters can grow and employ more Australians.

“This grant will allow the trade mark to be registered and promoted in key export markets like the European Union, the United Kingdom and Canada.”

Ms Andrews says strengthening its legal position in key export markets will help authorities to crackdown on misuse of the logo.

Proven track record

AMCL Chief Executive Ben Lazzaro welcomed the grant to assist Australian manufacturers and growers.

“The Australian Made logo has a proven 34-year track record in making the ‘Australian connection’ here and overseas, so it makes real sense to enhance its effectiveness as export markets continue to open up for Aussie manufacturers,” Mr Lazarro said.What is more important- Australian owned or made_

“We look forward to working with the Government to help deliver this initiative and further extend the reach of the Australian Made logo and that of Aussie manufacturers and exporters.”

The logo is a registered trade mark in the United States, China, South Korea and Singapore and proceedings are underway to register it in Hong Kong, India, Indonesia, Japan, Malaysia, Taiwan, Thailand and Vietnam.

The Australian Made, Australian Grown logo is Australia’s only registered country of origin certification trade mark and can be used on all classes of goods. 

It must always be used with one of the following descriptors: Australian Made, Australian Grown, Product of Australia, Australian Seafood or Australian.

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