How the Australian Made logo can give you an export edge

How the Australian Made logo can give you an export edge article image

The Australian Made, Australian Grown (AMAG) logo is an icon in Australia, but if you haven’t ventured elsewhere, you might not know that the stylised green-and-gold kangaroo is just as well-regarded in other markets.

Australia has a strong reputation for high quality products and produce, made and grown to high safety standards, because the regulations around producing goods in Australia are some of the most stringent in the world.

This is bolstered by the fact that the symbol has been used in an export context for nearly three decades.

There are more than 2,300 Australian growers and manufacturers registered to use the logo on more than 15,000 certified products sold here and around the world, and it has been used to brand major trade shows and events throughout its history.

It has even been actively promoted in export markets since 2004 as part of a government-funded program to enhance its performance as an export tool.

The symbol provides crucial authenticity in the global marketplace, reinforced in recent years by the registration of the mark in China, Singapore, South Korea and the USA. 

The logo:

  • Helps businesses grow their sales by more effectively promoting their products as Australian, on packaging and across marketing and communications materials; and
  • Makes it easy for shoppers to find Australian Made and Australian Grown goods.

The logo is available to businesses of all sizes and is promoted in a marketing campaign worth millions of dollars every year.

The Australian Made Campaign also facilitates access to a range of exclusive promotional and export opportunities, via media and service partners, and its network of Australian Made branded stores and distributors throughout Australia and Asia.

The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trade mark for the full range of genuine Australian products and produce.

To find out how the logo can help your business visit or call 1800 350 520.


Leave A Comment

Spinning icon Saving your comment, please wait...
Spinning icon Saving your comment, please wait...