A daigou is a person outside of China that purchases commodities (mainly luxury goods but also groceries) for a customer in mainland China.
Literally translated it means "buying on behalf of."
And there is now a large network of shopping agents (daigous) in Australia who shop for residents on mainland China for products that are unavailable or hard to find there.
Luxury goods can be 30 to 40 percent higher in China than abroad, so it makes sense to use a daigou agent.
A daigou can be anyone. They are usually students who are studying overseas, or people who have migrated from China to another country who want to help friends and family, or earn extra money.
It’s estimated that daigou buyers are generating millions of dollars for the brands they ship to China each year.
Now to help daigou buyers source authentic Australian goods, the not-for-profit Australian Made Campaign will conduct daigou forums in Melbourne and Sydney.
Part of this year’s Australia-China Business Week celebrations, the first forum will be held at Crown Melbourne today and tomorrow and will be replicated in Sydney next month.
The Australian Made Campaign, which certifies locally made and grown products, will address the forums, to educate attendees on how to find authentic locally made and grown goods – from established brands to rising stars.
Green and gold kangaroo logo
The Campaign will promote its online product directory – the largest consolidated range of certified Australian-made and grown goods the country offers.
Only products that have been certified to carry the green-and-gold Australian Made, Australian Grown kangaroo trade mark can be featured on the directory, which showcases more than 20,000 products.
Independent research by Roy Morgan shows the green-and-gold kangaroo logo, which the organisation administers and promotes, enhances product appeal for Chinese consumers.
Of those surveyed, 69% correctly identified Australia as the country of origin when sighting it.
Unique business opportunity
Australian Made Campaign Chief Executive, Ian Harrison, says diagous represent a unique business opportunity for Australia’s growers and manufacturers, and it is important for businesses to recognise their role in brand building in China.
“As daigou transition from individual resellers to collective buyers, and their influence on Chinese consumers grows, it is vital that Australian brands factor this in to their strategies,” Mr Harrison said.
Daigou and everyday shoppers searching for genuine Australian products and produce can visit the online product directory at: www.australianmade.com.au.