Consumers urged to get behind ‘our Aussie logo’

Consumers urged to get behind ‘our Aussie logo’ article image

The Australian Made Campaign is calling on consumers to get behind “our Aussie logo” – the green-and-gold kangaroo that certifies products and produce as genuinely Australian Made or Australian Grown. 

Launching a national campaign to further promote Aussie Made goods, Australian Made Campaign Chief Executive, Ian Harrison said: “Every individual can make a difference, through their purchase decisions and conversations. 

“The logo exists for the benefit of the whole community. It’s about helping families make informed product choices; supporting the people who make and grow genuine Aussie products – and reinvesting back into the local economy. That translates into jobs, career opportunities and better social outcomes – issues everyday Australians are passionate about.” 

The Australian Made, Australian Grown logo is the country’s only registered country-of-origin certification trade mark across the full range of Australian products and produce. 

It has been used in export markets since its inception in 1986. 

For many businesses, the “Australian” brand is the strongest available to them in overseas markets. 

Increased sales 

More than 40 percent of the 2000 companies licensed to use the logo are exporters. 

And research has shown that Australian products carrying the logo in export markets are more likely to increase sales than Australian products not carrying the logo. 

The new Australian Made campaign combines outdoor advertising in cities across the country with a “social good” campaign encouraging people to show their support for our Aussie farmers and manufacturers. 

Consumers are encouraged to spread the word about buying locally made and grown goods to family and friends using the #ouraussielogo hashtag on their preferred social media platforms. 

To find out more about the Australian Made, Australian Grown logo, the products that carry it, or the people behind them, visit


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