Australian Made boss calls it quits after 14 years at the helm

Australian Made boss calls it quits after 14 years at the helm article image

The Australian Made Campaign’s Chief Executive, Ian Harrison, will step down from the position at the end of July this year after 14 years at the helm.

Mr Harrison has been the driving force behind the organisation which is responsible for promoting and administering the nation’s iconic green-and-gold Australian Made, Australian Grown logo. 

“After 14 years running this great organisation, it’s time to do a little less and give someone else a run”, he said.

“We’ve come a long way over that time and I’m very proud of what we’ve been able to achieve.

“Australia’s strong nation brand is a great asset for our business community and our economy, but the challenge always is to make that connection. That is exactly what the Aussie Made logo was created to do 32 years ago and, I am pleased to say, is doing so even more powerfully today.

“The logo is a well-known and trusted symbol by consumers the world over who are looking to buy genuine Aussie products.

“It’s been an honour to have been able to lead the Australian Made Campaign and I am thankful to the Board for giving me that opportunity”.

Mr Harrison said despite leaving the organisation he would remain an advocate for the AMAG logo.

“I look forward to seeing it continue its great progress in the future.”

Outstanding chief executive

Australian Made Campaign chairman Glenn Cooper thanked Mr Harrison “for his leadership and dedication in growing the Campaign and the AMAG logo’s brand equity.”

”Ian has been an outstanding Chief Executive for the Australian Made campaign and all of us on the Board will be genuinely sorry to see him go,” he said.

“In his time leading the organisation he has built the strength and standing of the logo, along with the campaign behind it, enormously.”

Mr Harrison was responsible for relocating the campaign office from Canberra to Melbourne shortly after being appointed chief executive.

“During his time as Chief Executive, the number of businesses registered to use the symbol has grown by 350 per cent to 2700,” Mr Cooper said.

Country of origin labelling

The distinctive green and gold logo can now be found on more than 20,000 products sold in Australia and around the world.

This figure is expected to increase significantly when the logo is included in the federal government’s new country of origin labelling scheme for foods sold in Australia, which becomes mandatory from July 1.

And over the past five years the Australian Made website has also experienced rapid growth.

The website now gets more than 100,000 hits per month and the Aussie Made club boasts more than 32,000 members.  Its social media profiles total more than 350,000 followers.

“These are big numbers and a great channel to market for our licensees,” said Mr Cooper.

Used extensively in export markets

“Ian has been a driving force behind the logo’s positioning as Australia’s global product symbol. It is used extensively in export markets, and to support this global presence, it is now a registered trade mark in the USA, China, South Korea and Singapore, with registration in eight other Asian countries already underway.”

Mr Cooper said under Mr Harrison’s leadership the logo has grown significantly in its stature as a much-loved Australian icon, synonymous with the quality and integrity of locally made and locally grown goods worldwide – a truly global product symbol for our growers and manufacturers. 

Mr Harrison’s successor is expected to be announced when the Board meets in July.


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