Australian Made Campaign appoints new Chief Executive

Australian Made Campaign appoints new Chief Executive article image

The Australian Made Campaign Ltd (AMCL) Board has appointed a new chief executive to succeed Ian Harrison who steps down at the end of this month.

Deputy CEO Mr Ben Lazzaro will take on the role as Chief Executive from August 1.

The AMCL is responsible for promoting and administering the nation’s iconic green-and-gold Australian Made, Australian Grown (AMAG) logo.

Mr Lazzaro has an engineering and communications background with more than 15 years’ experience across a variety of management, sales, marketing and communications roles in consultancy, agency and in-house capacities.

He joined AMCL in 2011 as Marketing & Communications Manager and in 2016 took on the role of Deputy Chief Executive.

Australian Made Campaign Chairman, Glenn Cooper, says the AMCL Board has had a succession plan in place for some time.

“Ben has been a key contributor to the success of the organisation and the Australian Made logo for many years now,” Mr Cooper said.

“Ben’s combination of skills and experience, paired with his understanding of country of origin matters, have him ideally placed to lead the organisation into its next exciting chapter.”

Enormous progress

Mr Lazzaro said: “It’s a real honour to be given the opportunity to lead this organisation and I thank the Board for that.

“While enormous progress has been made, there is opportunity for the Australian Made team to further strengthen this Australian icon, here and overseas.”

Mr Lazzaro acknowledged the leadership of outgoing Chief Executive Ian Harrison in establishing the Australian Made logo as Australia’s global product symbol.

“The logo has become one of the most powerful sales and marketing assets for businesses that make and grow products locally,” he said.Ian Harrison_window shot

“It makes the Australian connection instantly, clearly and with authority, and is synonymous with quality and integrity – a truly global product symbol for our growers and manufacturers.

Mr Harrison was central to achieving that and to the enormous progress of the campaign over the last 14 years.” 

Mr Lazzaro said the challenge ahead is to build on this success and continue to deliver value to Australian manufacturers and growers, as well as consumers globally.

Executive Ian Harrison … proud record 


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