Aussie logo helps boost overseas sales

Aussie logo helps boost overseas sales article image

For nearly 30 years the iconic Australian Made logo has been helping businesses to clearly identify their products as Australian.

At the same time the logo provides consumers with a highly recognised and trusted symbol for genuine Aussie products and produce.  

In June this year the number of businesses now licensed to use Australia’s country-of-origin certification trademark, the Australian Made, Australian Grown (AMAG) kangaroo logo reached new heights.  

Brisbane-based optical lens manufacturer Shamir Australia was approved to use the famous logo on its range of Australian-made lenses, becoming the 2000th business currently registered.  

This means there are now 2000 businesses, with some 15,000 genuine Aussie products that consumers can search for on the Australian Made Campaign’s online directory at  

“We are thrilled to break through ‘the 2000 barrier’ – this represents growth of over 150 percent in the past decade,” Australian Made Campaign Chief Executive, Ian Harrison said.  

“The Australian Made Campaign is a collective effort to brand genuine Aussie products in Australia and markets all over the world – the more businesses involved, the stronger the impact.”  

Good for business  

“This milestone carries an important message – being Aussie is good for business,” said Shamir Australia General Manager, Paul Stacey.  

“We are proud to manufacture our lenses in Australia, using cutting edge technology and highly skilled technicians, for some of the largest optical retailers in Australia and New Zealand. We also have a strong emphasis on supporting the smaller Australian independent businesses,” Mr Stacey said.  

“The Australian Made logo is a symbol for excellence in manufacturing, commitment to local jobs and local reinvestment, so it is a great fit for our brand.”  

Having products recognised as “Australian” in the marketplace generally provides a commercial advantage to Australia’s exporters.  

For many businesses, the “Australian” brand is the strongest available to them in export markets.  

How to apply  

The AMAG logo is Australia’s registered country-of-origin certification trademark for genuine Australian products and produce. It is also a registered certification trademark in China, South Korea and the US, with registration pending in Singapore.  

More than 40 percent of the 2000 companies licensed to use the logo are exporters.

Research has shown that Australian products carrying the logo in export markets are more likely to increase sales than Australian products not carrying the logo.  

The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited.  

Businesses can apply to use the logo online at


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