The famous Australian Made, Australian Grown (AMAG) logo will soon be a familiar sight in India – Australia’s fifth largest export market.
In a major win for Aussie exporters the logo is now formally registered as a trademark in India.
For the first time, Australian exporters have a registered symbol that can be used on locally made or grown exports into India. The logo is a trusted sign that the product is genuinely Australian and is legally protected under Indian law.
“The formal registration of the logo in India now provides an essential legal framework which exporters can rely upon in the event that the logo is copied or used without proper authority,” Australian Made Chief Executive Ben Lazzaro, said.
“India, which is among the fastest growing economies in the world, presents a huge opportunity for Aussie makers and growers and we’re proud to help our nation’s exporters leverage this emerging market.”
Major trading partner
According to Austrade, the Australian Government's trade, investment and education promotion agency, Australia exported A$16,326 million worth of merchandise to India during the 2017-18 financial year.
Goods regularly sent to India include agritech and dairy and premium food and beverages – in addition to goods from the resources division (such as oil and gas).
“India will offer Australian business more potential growth opportunities over the next 20 years than any other single market,” says Austrade Trade Commissioner: India and Pakistan Dr Mark Morley.
“There's no single major market out to 2035 with more growth opportunities for Australian business than India. By 2035, the Indian economy will be one of the major poles of global economic power,” he said.
The logo registration work was carried out by Australian Made Campaign Partner Wrays, Australia’s largest independent intellectual property specialist firm.
The registration covers 10 classes (Classes 3, 5, 20, 25, 29-33 and 35) that extend to a wide range of products including:
- 3 – cleaning products, soaps, toiletries, cosmetics
- 5 – pharmaceuticals, veterinary pharmaceuticals, infant formula
- 20 – furniture
- 25 – clothing and footwear
- 29-33 – food and beverages
- 35 – retail services
The formal registration of the AMAG logo in India follows its registration in other key export markets including US, China, Singapore and Korea where it is highly recognised as Australia’s mark of authenticity.
To find out more about applying to use the AMAG logo visit: www.australianmade.com.au.