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Tourism boss warns against substandard Australia

Tourism boss warns against substandard Australia article image

Australia needs to lift its game if it wants to compete on the world stage; that's the message from Australian Tourism Export Council (ATEC) managing director Matt Hingerty, who spoke at the Baby Boomer Tourism Summit earlier this week. He says the image projected online is not an accurate reflection of reality: "You catch a nice train from [Sydney] airport, but you end up at Central Station, a foreboding, soulless place, even if you’re an English speaker. That’s a metaphor for the issues we have on the supply side. You can’t have four-and-a-half star on the internet and minus-10 star on the ground." Infrastructure, mobility, and safety were three key elements to attract baby boomers, he said. Hingerty also warned against Australia becoming a "homogenised, generic, sanitised tourism product" and questioned whether Australia still had a free, irreverent image.

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