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Sunshine Coast pitches for New Zealand business events

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Ten New Zealand business event buyers visited the Sunshine Coast last week to learn about the Sunshine Coast's capacity to host business events and experiences. "Bringing operators together with buyers is key to developing relationships and leads to increased business from the conference and incentive market for our region," said Sunshine Coast Destination Limited CEO, Steve Cooper. Business Events Sunshine Coast (BESC) hosted the mission, with more than 35 local business event operators participating and pitching their products and experiences to the visitors. The Sunshine Coast has invested significantly in building its capacity as a destination for business travel, adding hotels and 'team-building' type experiences to the tourism industry. "The New Zealand market has been quiet in recent times, due to the strong Australian dollar among other things," Cooper explained. "Now is the perfect time to be educating these buyers on our region's business events offerings to ensure we remain on the consideration set into 2012 and beyond." BESC generates over $60 million for the region annually, with business travellers spending up to five times more than a leisure traveller.

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