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NSW food and beverage companies find success in Hong Kong

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Participation in a major trade exhibition in Hong Kong last month has helped 12 NSW companies gain access into the Asian food and beverage market. Supported by the State Government, the NSW stand at HOFEX allowed the 12 companies to showcase their products, with sales worth approximately $2 million expected over the next 12 months. With the strength of the Australian dollar contributing to export challenges, executive director International Markets and Trade from the Department of Trade and Investment Kylie Hargreaves said the results and feedback from the exhibition was pleasing. "As a key trade exhibition in Asia that attracted more than 30,000 visitors, HOFEX provided the ideal springboard into this growing market for these NSW companies," she said. "Feedback from the companies indicated that they made total sales worth $89,000 during the exhibition, while anticipated sales over the next 12 months totalled $2.16 million." The NSW Department of Trade and Investment helped the companies with pre-departure, exhibiting on the NSW stand and in-market briefings and business matching at the exhibition. "The NSW presence at HOFEX was part of the Government’s program to help companies to win business in international markets," Hargreaves explained. Twelve NSW companies took part in HOFEX 2011 with the support of the NSW Department Trade and Investment, including Australian Organic Meats, Bellata Gold, Campbell Foods Australia, Gelato Ingredients Manufacturers of Australia, JBM Beverages, Ozganics, Rowie’s Cakes, SalDoce, Urban Thirst and Very Cherry. Managing director of Murwillumbah-based organic food company Ozganics Anni Brownjohn said the exhibition was worthwhile and successful. "As well as making very good sales at HOFEX, I came home with some really exciting leads. I also had a number of inquiries from major companies wanting private label products," Brownjohn said. "Many people in Asia are looking for food that’s high quality, clean and great tasting, which is what my company produces."

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