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Mission to attract European backpackers to Australia

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Australia will send 15 delegates on a trade mission to France and Germany to entice backpackers to holiday down under. The delegation will include representatives from Tourism Victoria, Tourism Queensland, Gold Coast Tourism and Tourism Northern Territory. They will meet with buyers in Frankfurt and Paris from September 13 to 16, showcasing products for the youth, student and adventure market. Australian Tourism Export Council (ATEC) boss Felicia Mariani said the trade mission will help re-attract young visitors to the country. "The strong dollar has had  an impact on travel and we must fight harder to maintain our share of the backpacker market," Mariani said. "Our unique natural and cultural offerings give Australia a distinct advantage and we must continue to promote and improve the tourism products available." Mariani said the Working Holiday Visa (WHV) continues to be strong incentive for young people considering Australia as a holiday destination. "The availability and flexibility of the WHV is a counterbalance to the high Australia dollar, and it can really influence a visitor’s decision to come here, and how long they stay," Mariani explained. "We must ensure we continually strive to provide competitive products and experiences with high quality service standards."

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