Australia’s international education sector has received new branding, the Parliamentary Secretary for Trade Justine Elliot has announced. The new brand, Future Unlimited, made its first international appearance at the annual NAFSA Conference and Expo, the world’s largest education industry networking event, in Vancouver earlier this month. Elliot highlighted the importance of the rebrand as a shift from marketing Australia for its affordability, the natural environment and relaxed lifestyle to a more serious approach marketing Australia for its world class education facilities and opportunities. "We want to make sure the world knows how much our institutions can do to help students build a better life, wherever they come from and whatever their aspirations," Elliot said. "Future Unlimited will highlight the quality of Australian teaching and institutions, their global relevance and progressive outlook." The rebranding comes as a response to research of the international education sector. "All available research tells us the desire for a better future is the key factor motivating students seeking an international education," Elliot said. "Our new branding responds to this by repositioning Australia as a premium education destination, rather than simply a great place to live while you study." Future Unlimited is coordinated by Austrade, the Federal Government’s trade and investment promotion agency. It will work in conjunction with the broader national branding campaign, Australia Unlimited, which launched last year.