Australia’s citrus industry is struggling under the weight of a strong Australian dollar reducing exports and the resulting oversupply of oranges driving domestic prices down. "Our citrus growers have survived the drought, frost and pest infestation, but unfortunately the exchange rate may be the final straw for many growers," said Judith Damiani, CEO of Citrus Australia. Orange exports were down 13 percent in the second quarter of this year, compared to the same period last year. This is despite a bumper crop of quality oranges produced by Australia’s 2000 growers. "This year more than 240,000 tonnes of Aussie navels will be produced compared to 177,000 tonnes in 2010, and the quality is exceptional," Damiani said. Citrus Australia is urging Australians to eat more oranges, launching Aussie Orange Week to give the industry a boost. The Australian citrus industry is worth $540 million each year. It is the largest sector of fresh fruit exports, netting $190 million annually for the local economy.