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Brand Australia tender released

Brand Australia tender released article image

Minister for Trade Simon Crean has released the details of the public tender for the development of an international brand for Australia. Officially posted at www.tenders.gov.au yesterday, the four-year process is currently open for expressions of interest until October 13, and then will go to a request for tender to shortlisted agencies. It requests a contemporary national brand that can "clearly articulate Australia’s brand position in the context of the global marketplace through the development of a brand strategy, identity, architecture and associated creative material". "We will be looking for agencies to build a contemporary national brand, one which captures the essence of Australia: not just a great place to visit but a great place to live, work, and invest, a trusted trading partner and a great place to pursue an education," said Crean. The winning agency can expect a $4 million contract over four years, with a global debut at the Shanghai World Expo next year. See AusTender for further details.

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