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Australian Tourism Exchange a success despite global recession

Australian Tourism Exchange a success despite global recession article image

Despite the global economic downturn, tourism showcase the Australian Tourism Exchange (ATE) has been declared a success in securing the commitment of 600 buyers from 40 countries. The event concluded last week with more than 100,000 business appointments taking place during the event. Outgoing Tourism Australia managing director Geoff Buckley said the result was outstanding given current economic conditions. "Despite the current economic climate for tourism globally, ATE has continued to attract strong support from our international tourism buyers who are responsible for selling Australian holidays to the rest of the world," he said. "This is a tremendous result for Australia and demonstrates the enormous commitment and high value placed on Australia." Buckley said events like ATE were important to keep Australia's rich and diverse experiences at a high profile. He added: "Through important events such as ATE and our other trade and consumer activities around the world we are able to demonstrate Australian tourism’s unequivocal commitment to the international market even through the tough times."

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