The Australian Made, Australian Grown campaign, the official mark of a product of Australian origin, has reported a 43 percent rise in the number of businesses using its distinctive green and gold kangaroo logo since January this year. Australian Made campaign CEO Ian Harrison attributed it to the growing awareness about the value of buying local products and produce, including its contribution to the Australian economy. Rural Australians and older generations were the biggest supporters of products and produce that are of Australian origin. Harrison says they are looking to educate younger generations about reinvesting in their own community through buying locally-made goods, and that the current downturn may the best time to do it. "Some of the lessons of purchasing locally produced products is to underpin employment and wealth creation in Australia," he said. "That lesson will come to a lot of younger people perhaps for the first time in the next 12 months."