Businesses exporting to China have a reason to celebrate this week with the Australian Made, Australian Grown (AMAG) logo being formally trademarked in China. The logo, which can be listed on seven classes of goods including pharmaceuticals, food, furniture and beverages, has been legally protected under Chinese law and officially establishes products as being genuinely Australian. Australian Made chief executive Ian Harrison said, "Historically, China has been a challenging environment for the protection of intellectual property. "The AMAG logo’s formal registration in China as a country-of-origin symbol for Australia now provides an essential legal framework which exporters can rely upon in the event that the logo (or product carrying it) is copied or used without proper authority." The Australian Government supported the registration of the logo in China, with Trade and Competitiveness Minister Craig Emerson stating that this registration confirms Australia's status as an exporter of quality goods. "The Government welcomes China's legal recognition of the Australian Made, Australian Grown symbol and the benefits our exporters will enjoy from additional confidence in the Australian brand." The formal registration of the AMAG logo in China follows its registration in the USA. Registration is also pending in Republic of Korea.
PUBLISHED | SEPTEMBER 7, 2012
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