Mentoring for women exporters

Mentoring for women exporters article image

Women In Global Business (WIGB) will soon start a mentoring program for women who are interested in exporting overseas. The women's organisation will be providing a comprehensive mentoring program for those women who are unsure about how to take their first steps into an international business arena. Despite more than one third of small businesses being owned by women, WIGB have expressed concern about female business owners falling behind in the internationalisation of their products. According to their research, 60 percent of Australian business women indicated that they wish to expand their international operations. The research also revealed that those women who were already involved in international business reported a greater risk tolerance than those who had not yet begun engaging internationally. The objective of the WIGB Mentoring program is to make the challenges of internationalisation seem less daunting to business owners by providing a role model who inspires, acts as a sounding board and who has a wealth of knowledge and experience about the realities of international trade. Mentees and mentors will be matched based on industry, export markets, or on lifestyle factors. WIGB Mentoring applications close on 31 December with the program commencing in February 2013 for a 10 month duration. To find out more or to register, click here.


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