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World travel market attendance up

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Buyer and exhibitor attendance was up a marked 14 percent on the first day of the World Travel Market held last week in London. More than 7,600 people attended the first day of the premier global event for the tourism industry, which is geared towards exhibitors negotiating business with potential clients. The Exhibitor Invite only first day also saw more than 200 invited buyers engaging in an inaugural Speed Networking session, which was another opportunity for exhibitors and buyers to clinch deals. Reed Travel Exhibitions director, Simon Press, said: "I am delighted with the attendance figures for the day of WTM 2011. World Travel Market is all about exhibitors doing business with WTM Meridian Club buyers. The exhibitor invitation policy for the day of WTM was introduced to allow exhibitors to negotiate business deals with those people they want to sign contracts with." Overall, almost 23,000 people attended the World Travel Market this year. The event also made a splash on social media site, Twitter, with WTM 2011 'trending' as the 3rd most talked about topic on the day.

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