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VIC tech sector targets India

VIC tech sector targets India article image
Victoria has identified India as a key growth market for its ICT companies, with strong opportunities existing in a range of sectors including real estate, computer games and animation and e-learning. A government report, Export Opportunities for ICT in India, researched a range of factors including market dynamics, competition intensity, distribution complexity, pricing pressure and product requirements in a range of sectors to determine the strongest ICT growth areas. It found that India’s growing economy and population have created favourable conditions for Victorian ICT firms wanting to take advantage of an evolving market. Of the opportunities, the real estate sector has the biggest opportunity potential with a $19 billion building and construction market turning to technology for solutions. For more information on the Export Opportunities for ICT in India report, visit www.export.vic.gov.au.

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