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VIC biscuit manufacturer on the rise

VIC biscuit manufacturer on the rise article image
Victorian Premier John Brumby last week opened a major manufacturing facility for biscuit and cake makers Unibic, proving that manufacturing is still an important part of the state's business. "Victoria is Australia’s food bowl, leading the nation in food production, processing and export and we will continue to work with the industry to further increase the competitiveness of Victoria’s food business in domestic and international markets," said Premier Brumby. Unibic's new $44 million facility will service the Australian and New Zealand market, as well as their growing markets in Canada, India, the UK and the USA. "Few biscuit brands have ever achieved success outside of their own domestic markets due to consumer loyalty for brands they have grown up with. However we have seen first hand that consumers worldwide value the very qualities that Victoria stands for: fresh ingredients, with minimal processing and artificial additives. Victoria holds the recipe for international success in its hands," said Michael Quinn, managing director of Unibic. Premier Brumby praised Unibic's commitment to Victoria. "Unibic’s investment is great news for jobs, great news for the local economy and great news for the future prosperity of Victoria’s food and beverage production industry," he said. "This impressive facility has created over 50 new Victorian jobs and as Unibic continues to expand its production and research and development capabilities, even more new jobs will be created." Food manufacturing remains a key part of the Victorian economy, contributing more than $25 billion and employing some 140,000 Victorians.

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