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Twin honours for Mrs. Fields Australia

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The Australian master franchisee of Mrs. Fields has beaten out 23 other international franchisees to win International Master Franchisee of the Year at the company’s convention in Las Vegas. Mrs. Fields Famous Brands CEO Tim Casey said the award recognised growth, operational excellence and representation of the brand. "This honour reflects your commitment, your enthusiasm and your belief in the enduring success of Mrs. Fields Cookies." Australian master franchisees Andrew and Debbie Benefield were competing with master franchisees from Canada, Costa Rica, China, Hong Kong, Singapore and the Philippines. "It is good to get recognition for the Australian franchise operation," Andrew Benefield said. "I have always been a believer that the Australian franchise sector operates in one of the most competitive markets in the world, and this ensures the systems here have world class operations." The award followed an announcement that Mrs. Fields Australia has been selected to export its locally-developed coffee blend to Mrs. Fields’ franchises around the world. The coffee blend was developed in partnership with Victorian specialists Daily Roast Coffee and will soon be sold in Mrs. Fields franchises in Pakistan, China, South Korea, Russia and Vietnam.

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