The World Travel Market (WTM) Global Trends Report has correctly predicted the travel and tourism trends for this year. In association with Euromonitor International, WTM last year foresaw a boost to African tourism due to the 2010 FIFA World Cup and the 'Obama Effect', where a surge in interest in 'roots tourism' or visits from Africans living abroad followed the election Barack Obama, the first US president with African heritage. Other trends the report correctly predicted was the rise of the pop-up hotel, the advent of female-only accommodation and increased demand for pet facilities on airlines and destinations. The 2010 WTM Global Trends Report will be launched at World Travel Market on November 8. World Travel Market chairperson Fiona Jeffery said: "The launch of the 2010 World Travel Trends Report will provide the latest insight into the big trends for the year to come making it a must-attend event for the travel and tourism media."