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Tourism minister wines and dines cellar doors

Tourism minister wines and dines cellar doors article image
Minister for Tourism Martin Ferguson has announce a new grant to go towards the Winemakers' Federation of Australia to improve tourism to wineries. The TQUAL grant, worth more than $225,000, will go towards updating and implementing the existing National Wine Tourism Strategy. Ferguson said cellar doors attracted around 684,000 international visitors a year and that those tourists spent more per person than other international visitors. "Tourism Research Australia's data states they expect a wine and food experience, they want to relax and rejuvenate, tour around and explore, learn something new and they seek luxury and indulgence," he stated. "While it's not always easy to keep the customer satisfied, the 28,000 people employed in Australia's wine industry depend on sales and satisfied customers." This project will:
  • improve cellar door wine tasting experiences to include wine education and local foods;
  • conduct research into market trends for the update of the National Wine Tourism Strategy; and
  • deliver a national workshop program with online materials to improve customer service at the cellar door.
This grant forms part of a pool of more than $8 million in funding set aside for the tourism industry.

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