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SEIT Outback Australia wins export award

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Alice Springs-based SEIT Outback Australia won the Small Business Category at the Northern Territory Export Awards Ceremony held in Darwin on 13 September. The specialist outfit offers experiential tours for those seeking adventures off the beaten track, focusing on either traditional cultural attractions or pioneering tours. Since its start-up in August 2009 the company's operations have grown by more than 200 percent, mainly through the European market. "To date, more than 95 percent of our business comes from the United Kingdom, Germany, the Netherlands, Belgium, France, Spain, Italy and the United States of America," owner Brett Graham said. Leveraging their 15 years' experience in the tourism industry, Brett and Kathy Graham relied on known trends in Central Australian tourism and partnerships with other innovative tour operators to bring in business. Within three months it became obvious  SEIT Outback Australia had targeted a relatively untapped niche in the tourism market. Unaffected by the Global Financial Crisis, the Grahams have strong bookings for the next 12 months. "[The award] proves tourism is a very important part of the export industry and there is still a place for small operators who are competitive and efficient in their business practices," Kathy Graham said. SEIT stands for Spirit, Emotion, Intellect and Task, illustrating the personal nature of a SEIT Outback Australia tour.

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