MLA open new office in Indonesia

MLA open new office in Indonesia article image
Meat and Livestock Australia (MLA) will open a new office in Indonesia to service Australia's third-largest beef export market in time for Christmas. MLA general manager of international markets and economic services Peter Barnard said the new office in Jakarta would be "about providing support and creating a partnership between the export industry in Australia and the users of the product in Indonesia". More Indonesian consumers are demanding freshly processed beef from traditional wet markets, and chilled and frozen beef from modern supermarkets. Barnard said this meant Indonesia, with a population of 237 million, had become increasingly reliant on export partners to meet growing local demand for beef. "Indonesia has had issues in meeting local demand and we want to make sure Australia is not just another supplier of live cattle and beef, but is seen as a real partner in meeting the food needs of Indonesia," Barnard said. Last year, Australia sent more than 700,000 livestock and 38,000 tonnes of boxed beef to Indonesia, making it the most important export destination for live cattle and an increasingly important market for boxed beef, he added. Live exports to Indonesia are tipped to reach 1.2 million head annually in the coming years.


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