Kimberley to star in new tourism campaign

Kimberley to star in new tourism campaign article image
The Kimberley region of Western Australia has been named in Tourism Australia's National Landscapes Program and will feature prominently within Australia's future international tourism marketing, according to a joint statement released by Minister for Tourism Martin Ferguson and Minister for Environment Protection Peter Garrett. "The Kimberley's rich Indigenous history and culture, pearling and mining history, ancient gorges, spectacular waterfalls, rugged wilderness and remote beaches make it an obvious choice for the National Landscapes Program," said Ferguson. He added that the program offers great opportunities for Indigenous training, employment and business development in both tourism and conservation. "Tourism is a major source of employment across the Kimberley with more than 1,500 tourism organisations providing jobs for rangers, pilots, cruise ship crews, chefs and many other trades and professions." The Kimberley National Landscapes Steering Committee nominated the region for the program and will now bring together tourism industry and government stakeholders to identify commercial opportunities, environmental management priorities, infrastructure gaps and marketing plans. It is Western Australia's first region in the National Landscapes Program which highlights iconic destinations across Australia. For more information visit


Leave A Comment

Spinning icon Saving your comment, please wait...
Spinning icon Saving your comment, please wait...