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Going Global, the path to international success

Going Global, the path to international success article image
DC Strategy and Austrade have once again teamed up to present a one-day seminar designed to show businesses how to build serious international profits. Previously attended by high-level management-CEOs, managing directors and general managers-of Australia's growing businesses, the day consists of sessions led by DC Strategy's expert consultants, complemented by case studies of brands from Australia and overseas making it big globally. By the end of the day you will know:
  • How the best businesses generate serious international profits;
  • The top 5 reasons for international failure;
  • How to pick the top countries in the world;
  • The successes and lessons of some of the leading international brands.
Special guests from the USA include Michael Woida, vice president for International Markets at CKE Restaurants and Marshall B. Farrer, managing director for Australia & New Zealand at liquor giant Brown-Forman, as well as homegrown successes Cartridge World, Servcorp, Red Earth, Capilano Honey and Intrepid Travel. DC Strategy is the consultancy behind the worldwide success of brands like Boost, Flight Centre, 7-Eleven, Gloria Jean's Coffees and ResMed. Where: Sheraton on the Park 161 Elizabeth Street Sydney, NSW When: 8:30am - 5:00pm Wednesday, June 16 Price: $375 + GST (includes one-year subscription to Dynamic Export magazine) Details: To register, visit DC Strategy's events page

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