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Global business by design: guide released

Global business by design: guide released article image
Design Victoria has released a guide for small to medium-sized businesses to provide assistance with building a competitive advantage and creating strategies to grow domestic and international business. The guide, Demystifying Design, makes a case for design as the differentiating factor in a business' selling proposition. "Demystifying Design demonstrates how design factors into business strategies - to expand domestic and international markets, transform a service, reach new markets or attract capital investment - to assist business to achieve strong, positive outcomes," said Michele Azzopardi, director at Design Victoria. Demystifying Design also contains a number of case studies where businesses have used designers through Design Victoria’s Business Immersions program. Each provides insight into the design process including why design expertise was sought, the working relationship between the business and designer, key milestones, the final design outcome, and the business results and benefits. "Demystifying Design gives businesses unacquainted with design an understanding of what typically happens during design and the skills and expertise that designers bring to business projects," said Azzopardi. Demystifying Design is available free to download from Design Victoria's website: designvic.com/demystifyingdesign.

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