Australian tourism top of the world

Australian tourism top of the world article image
Minister for Tourism Martin Ferguson says Australia outperforms many of our competitors despite the difficult global environment, following the latest report by the Tourism Forecasting Committee (TFC). Government policy has assisted the tourism sector, the TFC found, with Australia maintaining its international appeal despite Australia's inbound tourist numbers predicted to decline by four percent. "Our marketing campaigns are keeping Australia front of mind for international travellers during these challenging times in which seven of our top ten overseas markets are in recession," said Ferguson. "Tourism Australia is spending $90 million annually selling Australia to the world." He added that other measures, such as a renewed focus on infrastructure and tourism's addition to the Export Market Development Grants scheme rules, would also assist the sector. According to TFC predictions, the economic value of international tourism to Australia will decrease 2.1 percent to $24.2 billion this year, but grow by 2.2 percent in 2010.


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