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Australian music exports rock the UK

Australian music exports rock the UK article image
Australia fielded a talented bunch of emerging musicians at the London launch of Europe’s renowned The Great Escape festival in front of 200 of the UK's top music industry pundits last week. Australia will feature as the focus country for this year’s festival and showcase the musical talents of artists such as Sarah Blasko, Eskimo Joe, Art vs Science, Paul Dempsey, Philadelphia Grand Jury and Teenagers in Tokyo. Austrade’s senior trade commissioner to the UK Kym Fullgrabe said the initiative had been secured through Sounds Australia, "a really powerful initiative for the Australian music industry," he said. "Austrade is thrilled to be a partner in this program to unify our brand and enhance our collective efforts to promote Australian music internationally, with an even stronger coordinated approach across government and the music industry." The Australian contingent at The Great Escape has been in the making for four years, he said. "We're really excited that they are getting behind The Great Escape and have managed to have Australia be the focus country in 2010," said Bill Cullen, nanager of Aria award-winning artist Sarah Blasko. The Great Escape takes place in Brighton, UK on May 13-15, 2010.

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