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Young fashion label wins export prize

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The designers of Australian fashion label bec & bridge have won the 2010 DHL Express Fashion Export Scholarship, as the label expands into the international fashion market. On 28 June the global express and logistics company awarded designers Becky Cooper and Bridget Yorston the winners, based on the label’s ability to expand and sustain export growth. The prize package included coaching in freight and logistics from DHL Express as well as freight to the value of $10,000. This will help bec & bridge grow to achieve further international success, said DHL Express Australia's fashion and apparel industry vertical manager and judge Jamila Dlala. "Bec Cooper and Bridget Yorston put forward an impressive entry. They demonstrated a collaborative approach to all areas of their business, as seen in their design element and business practice. This will contribute to them becoming great ambassadors for our fashion industry when exporting to international markets," Dlala said. "We are really looking forward to working with bec & bridge over the coming months and helping them to grow their business internationally." The designing duo are excited about the win, creative director Bridget Yorston said. "We’ve been exporting to Asia, USA and New Zealand, for two years now and in terms of business growth this is a focus of ours. Our latest collection shown at Rosemount Australian Fashion Week captured the attention of international buyers, including those from the UK and Dubai. Winning the DHL scholarship has come at the perfect time as it will help us to meet this increasing demand. "We are very excited about the $10,000 prize package, particularly the coaching and support from DHL which will help us to take full advantage of this opportunity," she added.

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