Australian beer technology launched in US

Australian beer technology launched in US article image
Australian-developed beer pouring technology will be launched onto the American market at the Nightclub and Bar Show in Las Vegas next month. The specialist draught beer dispensing equipment was developed in South Australia by local firm Hoshizaki Lancer. After the show it will be sold to bars and clubs through the US, Canada and Latin America. Australia leads the world in draught beer technology, said Hoshizaki Lancer’s managing director Joe Thorp. "Australia’s harsh climatic conditions with periods of extreme heat and our love of icy cold beer have provided a fertile market for innovation in this area." The technology is completely new to the American market, he explained. "Glycol chiller plate technology, which enables beer to be served at 0 degrees in even the hottest ambient conditions, is a major point of interest." Hoshizaki Lancer spent 2010 gearing up for export into North America, conducting market research and developing products specifically for the American market. "We’ve also streamlined our manufacturing operations in Adelaide to ensure we can meet the anticipated demand from the American markets." The move into the US market follows significant export success in Singapore, the United Kingdom, Dubai and South Africa. Thorp credited the State Government and Innovate SA for helping Hoshizaki Lancer continue manufacturing in Adelaide.


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