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Austrade embracing apps

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In order to promote the nation’s achievements in science, culture and commerce, Austrade have launched its first iPad app, the Australia Unlimited magazine. The launch follows the release of the annual Anholt-GfK Roper Nation Brand Index, measuring the brand image of 50 nations. "The new research ranks Australia 8th and reveals increasingly positive perceptions of Australia’s exports and investment environment from key markets such as South Korea," said Theresa Fairman, Austrade’s Group Manager Brand Australia. "The Index also confirms that Australia’s greatest strength in the eyes of the rest of the world is our people, who are seen as hardworking friendly and welcoming." Demonstrating the Government’s move towards digital technology, the monthly magazine will be free. "By embracing tablet technology we are able to include multimedia elements to help bring the story of contemporary Australia to life," Fairman said. The app will highlight the more creative and intellectual strengths of Australians at home and abroad, with the first edition featuring astrophysicist Professor Bryan Ganesler, young social entrepreneurs and Australians performing in the world’s best orchestras. Supported by australianunlimited.com, the app will be launched in January 2012 and aims to encourage expat Australians to share their stories. The iPad magazine can be downloaded from iTunes. Story suggestions are invited from readers, and should be submitted to brandaustralia@austrade.gov.au

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