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Asia acquires a taste for Australia

Asia acquires a taste for Australia article image
A record number of Australian food and wine producers are present at Asia’s biggest food industry event, Food and Hotel Asia 2010, which starts today running until April 23. More than 140 Australian exhibitors are in attendance to showcase the finest of Australian flavours and produce to top Asian buyers and importers at the National Pavilion, organised by Austrade. "The South East Asian markets are some of Australia’s closest and most significant export markets. In 2007/08, Australian food exports to the ASEAN member countries was worth over $4.3 billion, nearly five times that of [food exports to] China," said David Twine, Austrade’s regional director for ASEAN, South Asia and the Pacific. He noted that the region's growing middle class "has created diverse and expanding opportunities for Australian businesses" and said the ASEAN free trade agreement would further enhance opportunities in this space.

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