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Wine sector worth $40.2 billion to Australian economy

Wine sector worth $40.2 billion to Australian economy article image

Australia’s wine sector is playing a major role in helping to boost the Australian economy.

Independent economic research commissioned by Wine Australia shows the wine industry is now contributing $40.2 billion to the value of gross output to the Australian economy.

The Australian wine sector includes winegrape growing, winemaking and wine-related tourism.

The research found the wine sector is supporting 172,736 full and part-time jobs, most of which are located in regional Australia.

“Wine is a unique, high-quality product created in Australia’s 65 wine regions by highly skilled winegrape growers and winemakers,” said Andreas Clark, CEO of Wine Australia.

“The wine sector brings together agriculture, sophisticated production and tourism.”

Visitor nights

Wine-related tourism accounts for 15.8 million domestic visitor nights and 44.2 million international visitor nights.

An integral part of Australia’s tourist offering, wine-related tourism contributes $9.2 billion to the economy.

The Wine Australia report, Economic Contribution of the Australian Wine Sector by AgEconPlus and Gillespie Economics, shows direct employment in the wine sector of 68,395 full and part-time jobs and a further 104,341 indirect full and part-time jobs.

Income from both direct and flow-on employment in the wine sector totals $10.4 billion.

Importantly, the report also includes the average effects of a contraction or expansion within the wine sector, suggesting:

  • The wider economy would gain an extra 1.53 jobs for every job gained in the wine sector.
  • The economy would gain an extra $2.01 million for every additional $1 million of gross output generated by the wine sector.
  • The economy would gain an extra $2.17 million in contribution to value-added for every additional $1 million of value-added generated by the wine sector.

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