Spending by tourists – both international and domestic – has soared to a record $107.4 billion as Australia continues to welcome record numbers of visitors.
This is a six per cent increase from the previous year, pumping an additional $5.8 billion into the Australian economy.
The latest International Visitor Survey (IVS) reveals spending by international tourists has also grown by six per cent to a record $42.3 billion.
Combined with the $65.1 billion spent by domestic tourists, revealed in last month’s National Visitor Survey (NVS), total overnight visitor spending reached a record $107.4 billion for the year ending March 2018.
“With almost one million Australians employed in the tourism industry, attracting more tourists to Australia is part of the Turnbull Government’s plan for a stronger economy,” said Minister for Trade and Tourism, Steven Ciobo.
The IVS shows Chinese visitors remain the biggest spenders.
Their spending increased by 13 per cent, or $1.3 billion, during the past year to a record $10.9 billion. This accounted for 52 per cent of the total growth in spending by international tourists.
Strong growth from India and US
The largest growth came from Indian visitors, with their spending growing 14 per cent to $1.5 billion. Strong spending growth also came from the United States, up 4 per cent, to $3.8 billion as Tourism Australia’s award-winning Dundee campaign targets this lucrative market.
“The campaign, launched in February, has already delivered more than 300,000 leads to its campaign partners,” said Mr Ciobo.
“More tourists mean more spending in Australian businesses which helps support and create jobs,” he said.
The federal government returned responsibility for domestic tourism marketing to the states and territories in 2013. Tourism Australia’s main focus is now on offshore marketing.
The Tourism Research Australia reports are available at www.tra.gov.au.