Messe Du¨sseldorf wants to see more Aussie goods on display globally

Messe Du¨sseldorf wants to see more Aussie goods on display globally article image

Messe Du¨sseldorf, a German-based leader in international trade fairs, has opened a new office in Sydney to promote its major shows to Australian exhibitors and buyers.

During an Australian visit this week, Wolfram Diener, Operative Managing Director of Messe Duesseldorf, unveiled the company’s ambitious plans for the APAC region.

He also announced an impressive calendar of trade shows and events across the globe for 2019-2020.

Mr Diener was in Sydney to launch the new Sydney office, to be headed by Gabi Schwager, Director of The Exhibition Coach Pty Ltd and a former executive with Messe Du¨sseldorf.Gabi-Schwager

“We welcome Gabi to the Messe Düsseldorf family once again,” he said.

Mr Diener said the economic ties between Australia and Germany remain solid and strong.

“Though our two countries are some 15,000 kilometres apart from each other – our ties have traditionally been good and close,” he said

“Australia is an important strategic partner for Germany in the Asia-Pacific region.

“Germany is the second most important European trading partner for Australia after the United Kingdom, and its 10th biggest trading partner worldwide.

“And international trade fairs are an important instrument for strong economic relationships.”

Major exports

Unsurprisingly, Germany’s biggest export items are motor vehicles, drugs and pharmaceutical products as well as machinery.

Australia’s key export commodities to Germany are gold, precious metals, coins and agricultural products (oil seeds). Key services such as education, science and advanced medicine are also on the rise.

From 2013 to 2018 some 33,000 exhibitors and buyers from Australia have visited Düsseldorf trade fairs.

They were particularly interested in printing and packaging technologies, medical devices, plastics and rubber technologies, casting and metallurgy technologies as well as in wines and spirits.

With the opening of the Sydney office, Messe Du¨sseldorf is keen to attract more Australian visitors to our shows, says Ms Schwager.

“I’m very proud to be appointed as their representative in Australia.”

Five areas of expertise

The Messe Du¨sseldorf exhibition portfolio covers five key sectors:

  1. Machinery, plant and equipment
  2. Retail, skilled crafts and services
  3. Medicine and health
  4. Lifestyle and beauty
  5. Leisure

On average Messe Du¨sseldorf holds 50 trade shows at its site in Germany and 70 throughout the world. This includes 22 of the world’s leading trade events.

The shows that attracted the most attention for Australians last year included:

  • drupa (the world’s largest printing exhibition) – 4,389 visitors
  • MEDICA (A flagship medical technology trade fair – 3,009 visitors
  • Interpack (world’s largest packaging and processing show – 1,304 visitors

Also, ProWein, the world biggest wine show, had the highest number of Australian exhibitors, boasting 261.

Established in 1947, Messe Du¨sseldorf now offers more than 290,000 sqm of exhibition space across 17 massive display halls. The site spans some 2.5km.

“Du¨sseldorf is in the heart of Europe – just 30km from the Netherlands, 200km from Paris and less than 1hour from London by air,” said Mr Diener.

International marketplace

“It’s an international marketplace – a platform where you can meet the world.

“It presents a great opportunity for Australian companies to showcase their products and services.

“And don’t expect to meet only European buyers – on average about 72 percent of buyers are from abroad.”

Last year, Messe Du¨sseldorf generated €290 million in revenue from its trade events worldwide. This year, with more major shows on offer, they expect a much stronger result.

“As 2019 will have a larger number of events, Messe Du¨sseldorf GmbH are expecting a revenue of around €322 million,” Mr Diener said.

“The next 16 months will be the busiest period for the company in the past 12 years.”

Mr Diener says Messe Du¨sseldorf is expecting growth in all key sectors – especially printing, metallurgy and the medical sector.

Ms Schwager says digitalisation and sustainability will be the key focus for all sectors in the future.Wolfram Diener

“And with advances in technology you can expect to see new trade shows emerging in the near future.”

Messe Düsseldorf Group – Facts and Figures

Established 1947

Six subsidiaries outside Germany

Representatives in 141 countries

50 trade shows in Düsseldorf

70 trade shows in four continents

Five key sectors

  1. Machinery, plant and equipment (drupa, interpack and K plastics)
  2. Retail, skilled crafts and services (ProWein, EuroShop)
  3. Medicine and health (MEDICA)
  4. Lifestyle and beauty
  5. Leisure (boot – boat show, CARAVAN SALON)

26 events held in Düsseldorf last year with 23,000 exhibitors (91 from Australia) and more than 1.02 million visitors.

New fairground built in 1984 featuring 291,580 sqm of exhibition space

17 exhibition halls 

Group turnover 2018 - €290 million


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