Export Council appoints new CEO

Export Council appoints new CEO article image

Export Council of Australia (ECA), the peak body representing the promotion of Australian industry in international markets, has appointed a new Chief Executive Officer.

Ms Alina Bain, a qualified lawyer and former CEO of the Australian Services Roundtable, will take up the new role from March 15, replacing outgoing CEO Lisa McAuley.

Export Council of Australia Chair Dianne Tipping said Ms Bain is a “fantastic” appointment for the ECA.

“On behalf of our members I congratulate her for taking on this important role.

“Alina brings extensive public policy experience to the ECA following over 10 years in senior executive roles for the broadcasting and advertising and marketing industries.

Ms Tipping said Ms Bain’s extensive experience in seeking and delivering positive policy outcomes in highly complex and challenging environments would help grow the ECA at a critical time for Australia’s exporters.

In her previous role with Australian Services Roundtable, Ms Bain led trade missions for SMEs in key Asian markets and delivered capacity building programs for professional services firms.

“I am confident Alina’s leadership of the ECA will add further strength to our organisation and benefit the members we serve,” said Ms Tipping.

Privilege to lead the ECA

Ms Bain said: “I am honoured to be appointed as the CEO of Export Council of Australia which represents such an important part of the Australian international trade sector.

“ECA plays such a crucial role in advocacy, policy and skills development to ensure that the Australian community has fast, affordable access to the latest innovative knowledge to be internationally competitive.  It will be a privilege to lead this important work on behalf of the members.”

She looks forward to engaging with policy makers and the community to achieve international success for business and the Australian economy.

Ms Tipping congratulated outgoing CEO, Lisa McAuley for her leadership of the ECA since 2015.

“Lisa has done a tremendous job working with the Board, the management team and our members to ensure that the ECA is the leading advocate for developing the international trade performance of Australian business,” Ms Tipping said.

“Lisa has worked tirelessly to develop our offerings through encouraging Australian business to engage in international trade, effective representation to government on market access and facilitation issues, the delivery of practical professional development programs and forums that foster the exchange of ideas and knowledge and reward excellence.

“This has been incredibly important work that means our new CEO will take over the reins of a strong organisation that is even better placed to represent the interests of the community and our members in this wonderful sector.”


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