DHL helps to deliver safer beaches

DHL helps to deliver safer beaches article image

DHL, a leading logistics service provider globally, sponsors a number of major international sporting events including the Formula 1 Grand Prix and the Rugby World Cup.

But the company believes its best sponsorship “fit” is perhaps Down Under.

For the past 12 years DHL has been a proud sponsor of Surf Life Saving Australia.

And this week the company announced it would extend its sponsorship agreement with the famous organization for a further three years – renewing a commitment to deliver safer beaches.

The distinctive DHL Express logo will continue to feature prominently on the red and yellow patrol shirts worn by more than 47,000 surf lifesavers patrolling beaches around Australia.

After signing the new three year agreement with Surf Life Saving Australia, Gary Edstein, Senior Vice President, Oceania of DHL Express, said: “We couldn’t be prouder to support Surf Life Saving Australia. “Surf Life Saving Australia shares a number of the values we hold dear at DHL: speed, passion and a can-do attitude.

“We’re delighted to continue assisting Surf Life Saving in delivering safer beaches throughout Australia.”

Building better communities

Over the 2014-15 season, Australian surf lifesavers performed almost 12,000 rescues across 311 clubs nationally.

Surf Life Saving Australia President Graham Ford said: “This is a partnership between two great organisations and I am delighted that the red and yellow of DHL will remain linked with the iconic red and yellow of our patrol uniforms.

“Partners like DHL ensure that we can focus on doing what we do best – saving lives, creating great Australians, building better communities and protecting our beaches.”

A recent survey conducted by DHL about Surf Life Saving Australia showed a resounding 89 per cent of Australians say they would prefer to take their family to a Surf Life Saving patrolled beach, rather than a non-patrolled beach.

Further, four in five Australians say they would only swim between the safe zone of the red and yellow flags, highlighting the strong affinity Australians hold with the organisation.


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