Austrade is planning a major promotion during next year’s ICC Cricket World Cup to foster international business links.
Trade and Investment Minister Andrew Robb recently launched the Match Australia sports business program, which he said would help to promote trade, investment, tourism and international education during the World Cup series.
Match Australia will link Australian firms with business partners during a series of major sports and cultural events in Australia.
Mr Robb launched the promotion at the Melbourne Cricket Ground with Cricket Australia CEO James Sutherland, ICC Cricket World Cup 2015 CEO John Harnden and former Australian Test cricketer Michael Kasprowicz.
He said the program would enhance business ties with participants from countries such as India, South Africa, New Zealand, Pakistan, Zimbabwe and West Indies.
“The tournament will be the biggest sporting event in the world in 2015, engaging one-fifth of the world’s population and attracting a television audience of more than one billion people, Mr Robb said.
“It presents a wonderful opportunity to develop people-to-people linkages and to show visitors that Australia is both open for business and provides a strong, stable, environment for international investment.”
The ICC Cricket World Cup 2015 runs from February 14 to March 29, with the iconic MCG hosting one of the opening matches and the final.
A pre-tournament promotional event is scheduled for December 12 to coincide with the Australia v India Test at the Adelaide Oval.
The Australian Trade Commission (Austrade) will manage Match Australia in conjunction with the states and territories.
A series of business events with key international trade delegations will be held during the World Cup.
The program will also build on the 300-strong business delegation Mr Robb will lead to India from January 12-15 next year, as part of Australia Business Week in India (ABWI) and Vibrant Gujarat.
ABWI will focus on 10 industry sectors across multiple cities including New Delhi and Mumbai.