Anna Diep writes that the Asian wine market has plenty of potential for savvy Australian wine exporters set to capitalise on the region’s growth and reap the rewards on the back of the strong dollar.
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Casella Wines is taking United States company The Wine Group to court in a bitter trade mark battle centred on its Australian kangaroo logo. Casella Wines Yellow Tail is the highest selling imported wine on the American market. It uses a distinctive Aboriginal stylised wallaby on its logo. The San Franciscan brand Little Roo’s yellow [...]
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Australian wines account for 15 percent of total wine imports into Vietnam, ranking second only to French wine. Vietnam has experienced remarkable economic growth over the last decade and, with 87 million consumers and retail sales up 20 per cent year on year, is an attractive export market with increasing opportunities for Australian wine producers [...]
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Wine Australia is wooing export markets by awarding seven students in key export destinations scholarships to explore Australian wine regions. The scholarships will enable students from Canada, the United States of America, Germany, Ireland, Hong Kong and China to learn more about the Australian wine industry during an eight-day travel program. Spokesperson for Wine Australia [...]
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More than $420,000 in funding has bee granted to the Australia’s First Families of Wine (AFFW) marketing initiative, developed to promote Australian quality wines overseas. The money, from the Federal Government’s Promoting Australian Produce (Major Events) program went towards a series of promotional events in the UK to coincide with the prestigious London International Wine [...]
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A recent report commissioned by the Victorian Government has identified strong opportunities in the Hong Kong food and beverage market for Victorian businesses. According to Hong Kong Market Study (Agribusiness and Beverage), Victoria is in a strong position to export fruit and vegetables, seafood, meat and beverages to the small but strong Asian market, with [...]
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Minister for Tourism Martin Ferguson has announce a new grant to go towards the Winemakers’ Federation of Australia to improve tourism to wineries. The TQUAL grant, worth more than $225,000, will go towards updating and implementing the existing National Wine Tourism Strategy. Ferguson said cellar doors attracted around 684,000 international visitors a year and that [...]
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Leading Latin American nation, Brazil will soon be a global power and Australian businesses had better take advantage of their rise. The many similarities between Australia and Brazil give exporters the opportunity to explore and build their business in the burgeoning market. Of all the four BRIC (Brazil, Russia, India and China) economies, Brazil is [...]
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The traditional wine company model is not sustainable and the Australian wine industry needs to do more to combat the fact it is past the golden age, says Dane Hudson, chief executive of Australian Vintage. “The bottom line is that the Australian wine industry is facing a new stark reality, the old golden age has [...]
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Global marketing for Australia’s key wine exporters will now come by the dozen as a new initiative teams family winemakers together as ‘Australia’s First Families of Wine’ (AFFW). The 12 members span four states and have a combined heritage of 1,200 years of winemaking experience. The AFFW initiative is designed to promote the character of [...]
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