Peter Mace points out some good tips to potentially reach your export market online.
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Recent estimates put the number of native English speakers in the world at about 375 million, while a staggering 1.125 billion people globally speak English either as a second or foreign language. In the English-speaking world, though, a comparable ability with foreign languages is rare.
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Tea Dietterich offers a general guide to language services, and explains why paying a translator is worth your while when doing business.
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In the world of goods export, there’s more to risk minimisation than bubble wrap. Here’s how to view your packaging inside and out. As far as freight mistakes go, Ross Gluer, general manager for the International division at TNT, says he’s seen some disasters stem due to exporters failing to follow simple precautions. One of [...]
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Translating into the languages of your customers shows you are serious about doing business with them, and content that reflects the culture of the local market is key to increasing your export success. Additionally, many countries now require documentation to be translated, such as with European product packaging. Free machine translation can be useful to [...]
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Many Australian exporters have started doing business with the Chinese. Chinese language collateral plays an important role, but there are some special considerations that must be kept in mind. Here are some answers to frequently asked questions: Do I need separate versions of my document in both Mandarin and Cantonese? Mandarin and Cantonese are the [...]
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Google has launched a translation service for its email service Gmail, which could assist global businesses in their electronic communication. Readers will be able to select ‘translate message to’ when receiving emails that arrive in a foreign language, after enabling the translation feature in their settings. “If your entire company uses Gmail, email communications between [...]
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Anyone targeting overseas markets knows the importance of correct translation of their marketing collateral and company profile. However, using the services of a translator or interpreter can be tricky. There is nothing worse than using a translator for your overseas campaign and getting your message mixed up. We have all seen examples like these before: [...]
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