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Tenth in our True Cost of Exporting series is international marketing. Exporters face greater costs marketing internationally than they do domestically. Here’s a guide on minimising costs while maximising benefits. While the direct costs of international marketing such as advertising, trade shows and representation may not be significantly greater than domestic marketing, it is the [...]
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Austrade will sponsor the Carbon Market Expo business lounge at its Gold Coast event next month, with representatives available to meet with companies interested in taking their clean development mechanism products and service to South East Asia and India. Garth Taylor, Austrade’s trade commissioner for the Association of South East Asian Nations (ASEAN), will be [...]
...read moreThe Import Export Show, Australia’s most prominent exhibition for both importers and exporters, will be in Parramatta next week, so don’t forget to register. The second year of the show sees a slightly different format where the exhibition, biennially a large trade show in Sydney, will rove around the country in a travel-sized version. The [...]
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The New South Wales State Government has launched their new trade program for 2009/10, designed to assist NSW businesses make connections with international markets. “We will be offering trade missions and participation in international trade exhibitions in expanding markets like China, India, Hong Kong, the Middle East, Singapore and New Zealand,” said Minister for State [...]
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The Australian Government has concluded partnerships with all state and territories ahead of the Shanghai World Expo 2010 after Minister for Trade Simon Crean met with key state and territory representatives last week. “This will ensure we have an impressive national presence at the expo and will help the states and territories to advance their [...]
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Queensland firm Exhibitions & Promotions has been appointed the agent for Australian and New Zealand travel operators at the forthcoming China Outbound Travel and Tourism Market (COTTM). The expo will take place in Beijing from April 28-30, 2010, and is the premier trade show for travel and tourism operators outside China to pitch their products [...]
...read moreThe US government has appointed a commissioner general for the 2010 World Expo in Shanghai, China but has not yet officially confirmed its attendance, according to the expo organiser. Texas attorney Jose Villarreal will head the US Pavilion. The US steering committee has raised only about a third of the US$61 million it needs to [...]
...read moreDespite the global economic downturn, tourism showcase the Australian Tourism Exchange (ATE) has been declared a success in securing the commitment of 600 buyers from 40 countries. The event concluded last week with more than 100,000 business appointments taking place during the event. Outgoing Tourism Australia managing director Geoff Buckley said the result was outstanding [...]
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The Australian International Marine Export Group (AIMEX) has reported high interest in Australian made boats and marine products following a successful showing at the Korean International Boat Show last week. An emerging boating market, Korea is just beginning to develop its leisure boating segment and offered large incentives to attract exhibitors and visitors to the [...]
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The ADWEB Agency, creators of Intranet DASHBOARD, has taken out the CeBIT.AU Platinum Award for Export Excellence. Awarded at the popular business IT trade show yesterday, the accolade recognises the agency’s reach in 65 countries as well as successful execution of export strategy. “We see this as an affirmation of not only the value of [...]
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