Gary Cronin of Exportise blogs on Australian tourism: what impact will the strong Australian dollar have on the flailing Australian tourism market?
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A rise in visitors from China and India has failed to buoy Australia’s tourism industry, with recent events in Japan blamed for an overall slump in overseas departures and arrivals.
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Tourism Australia’s $1.5 million gamble to bring Oprah to Australia is starting to pay off, with initial data recording an increase in American travel bookings. Tourism Australia’s managing director Andrew McEvoy said it was a little early to start popping champagne corks, but there are suggestions the ‘Oprah effect’ is working.
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Federal tourism minister Martin Ferguson launched a new national accreditation framework for Australian tourism businesses yesterday. The $5.5 million program was announced at the Australian Tourism Exchange in Sydney, the Southern hemisphere’s largest international travel trade show. The framework is designed to consolidate the haphazard use of independent accreditation systems around Australia to denote quality [...]
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China’s demand for Australia’s services has pushed the USA from the top spot as Australia’s largest services export market. Exports to China have grown 13.4 percent year-on-year to reach $5.8 billion during the last financial year, according to a report released by the Department of Foreign Affairs and Trade. Education and tourism were the highest [...]
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Queensland Premier Anna Bligh has announced a new slogan to boost tourism after a summer of natural disasters. ‘Nothing beats Queensland’ will headline a $10 million tourism campaign targeting media around the world in a bid to attract visitors back to the sunshine state. Bligh said the campaign will promote the “unbeatable” Queensland spirit. “Just [...]
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A mission of senior Cairns executives leaves for Japan mid-March in a bid to win a greater share of the Japanese tourist market. Eleven representatives of leading tourism operations will travel alongside Cairns mayor Val Schier, Jetstar Airways chief commercial officer David Koczkar and Tourism Tropical North Queensland executives including chairman Bill Calderwood, chief executive officer [...]
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The 2010/11 summer was a big one for tourism in Australia. Despite flooding in various parts of the country and a rising Australian dollar, we secured a visit from US talk show queen Oprah Winfrey, populated summer music festivals, brought in crowds for Sydney’s New Year’s Eve and kept them for Sydney Festival. Not to [...]
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Tourism Australia has won two industry awards for the global There’s Nothing Like Australia campaign. The campaign took out the grand award for overall marketing and the gold award for its interactive website in the Pacific Asia Travel Association (PATA) Gold Awards. Tourism Australia’s managing director Andrew McEvoy said the campaign has been an overwhelming [...]
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Tourism Australia reports a rebound in business event arrivals in 2010 compared to the previous year. Between January and November 2010 174,000 visitors arrived to attend conventions or conferences in Australia, an increase of 21 percent on the 2009 that brings the figures back to almost 2008 levels. Tourism Australia managing director Andrew McEvoy said [...]
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