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The Apple iPhone, Dyson vacuum cleaner, Nespresso coffee capsule. These innovative, design-driven products have become success stories around the world. The companies behind these products have used design to create valuable business assets and build their competitive advantage in the marketplace. They have also carefully protected these assets through a variety of intellectual property (IP) [...]
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Two of the most difficult experiences I had when working overseas were with trade marks and patents. One of these came about through opportunism, the other a challenge from a competitor who simply wanted to cause disturbance. When you are about to launch a new product, nothing is more depressing than having some little guy [...]
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Contrary to popular belief, there is no such thing as an ‘international’ or ‘worldwide’ patent, or ‘international trade mark’ that covers the whole planet in one application. A mechanism exists under the Patent Cooperation Treaty (PCT), administered by the World Intellectual Property Organisation (WIPO), whereby applicants can make international patent applications, however this merely simplifies [...]
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When the caveman first invented the wheel, he didn’t make a profit from it. The other cavemen probably thought he was a pretty neat guy, especially when they all started to copy it and their quality of life began to improve, but our Neanderthal ancestors didn’t have the complex financial marketplace and its opportunities that [...]
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Dr Francis Gurry, director general of the World Intellectual Property Organisation, yesterday addressed growing concerns about gene patents, speaking on The Law Report program on ABC Radio National. Gurry said WIPO was neutral on gene patents – the concept of owning and being able to commercialise genes – and that it was for each country [...]
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Intellectual property protection in the energy sector has risen 250 percent in the past five years, reports Minister for Innovation Kim Carr on this year’s theme for World IP Day, green innovation. The jump in green trade marks and patents reveals that industry is adapting to, and finding new ways to combat, the challenges of [...]
...read moreFifth in our series on ‘The True Cost of Exporting’ is the cost of protecting your intellectual property and how to avoid paying more than you need to.
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